A great website is no good to your business unless your potential customers can find it. You need to make friends with Search Engines.
Search Engine Optimisation (SEO) is the process of achieving natural organic listings on search engines.
Search Engine Optimisation, is it difficult?
Search engines rush around the Internet reading websites, looking at the words on your web pages and in the source code and index these pages. This information helps search engines provide their users with the best, most relevant results to key phrase searches.
If your company sells ‘nuts and bolts’, and your website gives lots of useful information about nuts and bolts, Google will remember your site and put your site high up on their results page for searches for nuts and bolts.
Search Engine Optimisation is the process of creating or modifying a web site so that it can be properly read and indexed by search engines. This starts with research to determine the most common terms searched by your customers, allowing the tailoring of your pages to best meet these requirements. There are many other factors, but this is the general principle of SEO, Search Engine Optimisation.
Once you have optimised your website, you need to keep Google happy, a good site will be updated regularly with new relevant information. If you site doesn't change for months, it can't be one of the best sites on nuts and bolts can it, so it will drop down Google's rankings.
SEO is never finished it is a maintenance issue. |
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What about Pay-per-Click?
Pay-per-Click advertising is where you pay a fee for your ad to be displayed when people search a particular phrase. You only pay when your ad is clicked on and the user is forwarded to your website. A successful Pay-per-Click campaign requires careful search phrase analysis to set up your package, and constant management to monitor the campaign. The cost of being top three for specific phrases is determined by supply and demand, you bid to be top three.
The advantage of Pay-per-Click is that you can get instant traffic to your website, relying only on Search Engine Optimisation takes time.
So, how much does it cost?
tandi offer a FREE initial service to assess the current level of Search Engine friendliness for your website. We can then recommend changes and updates, and this will be quoted as required.
We offer packages of regular updates to your website, with news and new product updates, analysis of web statistics, and traffic reporting to assess user patterns.
tandi web maintenance packages start at £150 per month.
To find out more, please contact Kevin Cowlard by email, or call 01202 552926 |
