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WEBSITES, THE INTERNET AND EMAIL = TODAY'S MARKETING Web-based and electronic media are now the most cost effective and flexible advertising methods available. As people's use of the internet increases, so does the internet's potential as a vehicle for advertising and marketing. Electronic and online advertising has an initial setup cost comparable to traditional methods, but subsequent unit costs tend to be low thereafter, and can be extremely cost-effective if sensibly researched and implemented. As the internet extends to mobile phones and hand-held devices (PDA's - Personal Digital Assistants), the opportunity and necessity to make use of online and web-related marketing methods becomes increasingly essential. Modern and emerging digital and web-related advertising marketing methods offer precision of targeting, levels of fine-tuning and control, measurement and analysis, and cost-effectiveness that conventional advertising media simply cannot match. Websites, CD ROM's and DVD's share much of the same origination and set-up, so it's now feasible and sensible to produce all sales literature and brochures, plus lots more besides, in user-friendly, inter-active digital format. Conventional printed sales and marketing materials of all types (from newspapers and magazines, to brochures and business cards) are becoming redundant as customers look to the internet (via phones, pc's, laptops, PDA's and in the future TV too) for quick, up-to-the-minute information about products, services and suppliers of all sorts. tandi can help with all forms of marketing and specialise in multimedia marketing methods, for more information please email tandi. - - -