| Illustration is a powerfull and versatile discipline that is being increasingly adopted for more widespread applications from the more classic and obvious commercial uses in technical or architectural visualisation through to full colour detailed imagery, 3D and even cartoons. |
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Illustration can be used to convey the technicality of a product or project, enabling you to visualise a concept that doesn't actually exist yet. It can enhance a presentation whether printed or on screen. |
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Power to communicate lies in its ability to adapt from being a technical format to also being extremely narrative... telling a story and being highly personalised, as well as precise and cost effective. Hence, we're experiencing increased use in more diverse applications such as editorial, fashion and music. |
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